clorox green works : reverse graffiti and your chance to win

So, the brilliant people at Clorox Green Works are doing something really cool. I don’t know about the rest of you, but I think this is going to completely appeal to your OCD cleaning/artistic side. It’s the best of two worlds, colliding. But we couldn’t tell you about it any better ourselves. From the geniuses:

In 2008, we set out to create a unique and breakthrough way to demonstrate the efficacy of Green Works products.

We chose a high-traffic, extremely dirty, and large spot in San Francisco – the Broadway Tunnel – to become the canvas for a live 140-foot Green Works product demonstration.

We enticed Paul “Moose” Curtis, a British pioneer of an art form called “clean tagging,” to help realize our vision. Green Works products are at least 95 percent plant-based, so we decided to reverse out a mural of plants and trees on a dirty city wall.
With a powerful and larger-than-life demonstration, we encouraged people to think about what Green Works could do in their home if it could clean the dirt and grime off a busy transit tunnel.

We saw great results with the original Reverse Graffiti project. We’re excited to elevate and continue the program on a larger scale with the creation of the Reverse Graffiti Gallery by Green Works in Los Angeles.

Check out their amazing video about it, and their process, here : You Tube Reverse Graffiti Video

Here’s the deal with them that is oh so exciting:

Green Works is making one of LA’s grimiest corners, alleys or nooks beautiful this May and now’s your chance to help!

Enter the Reverse Graffiti Gallery sweepstakes on the Green Works Facebook page for the chance to win a trip to Los Angeles! While there, you can lend a hand in helping to create a reverse graffiti image with artist Mr. Kiji to appear as the final art piece in the Reverse Graffiti Gallery.

The winner of the grand prize will receive a three-day trip for two to Los Angeles to attend the Reverse Graffiti Gallery opening, a $1,000 gift card and access to the best art the city has to offer with day passes to some of the city’s museums.

Three additional entrants will also be selected at random to win Green Works products. Registration for the sweepstake ends April 26th at 11:59 p.m. (Eastern Time)

Um, I’m totally entering. See y’all there!